Since 2018, we have performed 496 PrestaShop site updates. Versions, common issues, real cases: our exclusive data.
8 min
17 Mar 2026
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Services concerned :
Google Tag Manager
— Container that orchestrates other analytics and marketing tools according to your choices.
Provider Google Ireland Ltd.
Analytics
Anonymous traffic statistics to understand site usage and improve it.
Services concerned :
Google Analytics 4
— Anonymous traffic measurement to understand site usage and improve it.
Provider Google Ireland Ltd.
Cookies set :
_ga, _ga_*, _gid
Advertising & marketing
Measure ad effectiveness, remarketing and personalized targeting.
Services concerned :
Google Ads (Conversion + Remarketing)
— Measures the effectiveness of Google ads campaigns and targets ads.
Provider Google Ireland Ltd.
Cookies set :
_gcl_au, _gcl_aw, IDE, NID
Meta Pixel (Facebook)
— Tracks conversions and builds audiences for Facebook/Instagram ads.
Provider Meta Platforms Inc.
Cookies set :
_fbp, fr
